The Uganda Communications Act, 2013 mandates Uganda Communications Commission (UCC) to develop a modern communications sector, which includes telecommunications, broadcasting, radio communications, postal communications, data communication and infrastructure.
In pursuit of this mandate, UCC has a duty to develop and from time to time review the minimum and ethical broadcasting standards, which apply to broadcasters. These standards, among others, aim at application of generally accepted standards to provide adequate protection from the inclusion of harmful or offensive material, sponsorship, product placement in television programmes, and fairness and privacy.
UCC recognises that Minimum broadcasting standards are subject to change over time and should be underpinned by consumer research. The UCC National Electronic Media Performance Survey (NEMPS), which has been renamed “The National Media Audience Survey 2020”, is one of the range of consumer research sources that UCC draws on in undertaking its duties in relation to standards on television and radio. The survey also avails relevant information upon which informed decisions such as the choice of information dissemination medium, advertising etc.