The Advertising Code was prepared by the media and advertising industry and the Uganda Communications Commission. The Working Group consisted of members drawn from main industry bodies representing advertisers, agencies and media owners (including individual broadcasters), Telecommunications Sector; the Broadcast Media; the Uganda Consumer Protection Association; and the Uganda Communications Commission.
The Standard outlines the general standards to be observed for broadcasting in the Republic of Uganda. It is the responsibility of broadcasters to ensure that their programmes and services (whether analogue or digital) comply fully with the Standard.
Advertising; Images with or without sound and or audio announcements broadcast whether in return for payment or for similar consideration or broadcast for self-promotional purposes by a public or private undertaking or natural person in connection with a trade, business, craft or profession in order to promote the supply of products or services, including immovable property, rights and obligations, in return for payment.